According to Visit Austin, over 30 million domestic visitors come to the city annually. As the Live Music Capital of the World, there are endless festivals, outdoor experiences, and events bringing in tourists. You can use these events to your advantage to start attracting guests in the off-season.
Otherwise, you may struggle to compete with other vacation rentals in Austin. Not sure how to boost bookings? Read on for our most effective guest attraction strategies today!
Booking Increase Methods
Make your Austin, TX vacation rental look attractive and unique to generate more bookings. Start by researching other rentals in the area. What can you offer that they're lacking?
Use eye-catching, appealing amenities to stand out online. According to an Airbnb survey, over 95% of travelers say amenities impact their trips. The amenities include:
- Family-friendly games
- Free WiFi
- Streaming services
- A pool or jacuzzi
- A porch swing
- Grooming and beauty items
- Extra storage
- Kitchen luxuries and snacks
- Smart home features
- Electrical adapters and chargers
- A coffee maker
- A barbecue or grill
- Great outdoor spaces
- Extra linens, towels, and toiletries
Offering additional amenities can help you appear in more searches. Gaining more online visibility can lead to more bookings throughout the year. Mention these new offerings on social media along with a link to your online listing.
Seasonal Hospitality Planning
Make visiting during the off-season sound advantageous. For example, you can mention mild weather or upcoming events like South by Southwest or Austin City Limits.
Help potential guests by offering seasonal hospitality planning. Create a guide that features attractions, events, and hot spots to encourage them to live like locals. Mention upcoming events on social media to intrigue potential guests.
Boost Your Vacation Rental Marketing
Leverage digital vacation rental marketing to reach potential guests online. Effective property marketing strategies include:
- Social media marketing
- Paid advertising
- Content marketing
- Search engine optimization
- Email marketing
Use social media marketing and email marketing to mention exclusive specials during the off-season. Dynamic pricing tools can help you adjust your nightly rates based on demand and seasonality.
For more help adjusting your prices and developing a marketing plan, consult a property management company. Use their professional tools and local expertise to develop an effective strategy for attracting guests in the off-season.
Request Off-Season Travel Tips
Applying these guest attraction strategies alone can feel daunting if you lack experience. If you want to generate passive, stress-free income, consult a property management company. A full-service vacation management company can handle:
- Cleaning
- Check-in/check-out processes
- Guest management
- Maintenance and repairs
- Accounting and payments
Their off-season travel tips can help you gain a competitive advantage.
Start Attracting Guests in the Off-Season
Attracting guests in the off-season can become a time-consuming task. Instead of handling it alone, partner with a property management company like PMI Austin Metro.
Use our state-of-the-art technology to track how your investment properties perform in real time. You can trust our commitment to add value to your property through transparency, accuracy, and honesty.
We'll handle everything while you generate more from your rental. Contact us now for a free rental analysis.
